AppTrim/Compare/email

Shopify email marketing app costs compared

The real cost of Shopify email apps — from Klaviyo to Omnisend. Most merchants have one email app too many.

Avg merchant spend: $60–180/mo
2 apps installed on average
AppTrim insight

Email is the #1 category for duplicate spend. Merchants frequently run Klaviyo and Shopify Email simultaneously, or Klaviyo and Omnisend. Cutting one saves $40–120/mo on average.

Klaviyo

Most popular
Contact-based
Free up to 250 contacts
Top plan: Scales with list size (e.g., $60/mo at 5K contacts)
Pros
  • Best-in-class segmentation
  • Deep Shopify data integration
  • Predictive analytics
Cons
  • Gets expensive fast
  • Overkill for <2K contact lists
  • Steep learning curve

Omnisend

Contact-based
Free up to 250 contacts
Top plan: $59/mo at 5K contacts
Pros
  • SMS + email + push in one
  • Easy automation builder
  • Cheaper than Klaviyo
Cons
  • Less powerful segmentation than Klaviyo
  • Reporting is basic

Shopify Email

Volume-based
Free (10K emails/mo)
Top plan: $1/1,000 emails after free tier
Pros
  • Native integration
  • Simple to use
  • Very cheap for low volume
Cons
  • Limited automation
  • Basic templates
  • Not suitable as primary ESP at scale

Privy

Tiered
$30/mo
Top plan: $180/mo
Pros
  • Strong popup/exit intent tools
  • Combined email + SMS
  • Good for list building
Cons
  • Expensive relative to features
  • Limited advanced automation

Drip

Contact-based
$39/mo (2,500 contacts)
Top plan: Scales with contacts
Pros
  • Good visual workflow builder
  • eComm-focused automations
  • Clean UI
Cons
  • Less Shopify-native than Klaviyo
  • Smaller template library

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