AppTrim/Compare/pagebuilder

Shopify page builder app pricing compared

Compare PageFly, GemPages, Shogun, and other Shopify page builders on monthly cost and features. Page builders are the most-abandoned category in the Shopify app store.

Avg merchant spend: $29–79/mo
1 app installed on average
AppTrim insight

Page builders have the highest abandonment rate of any Shopify app category. Merchants install one to build a landing page, forget it's running, and pay for 6–18 months after the campaign ends. AppTrim finds dormant page builders in 19% of stores.

PageFly

Most popular
Tiered (pages published)
Free (1 published page)
Top plan: $99/mo (unlimited pages)
Pros
  • Large template library
  • Good free tier to try
  • Active support
Cons
  • Slow page load if not optimized
  • Free tier too limited for real use
  • Monthly cost adds up

GemPages

Tiered
$29/mo (10 published pages)
Top plan: $199/mo (unlimited + A/B testing)
Pros
  • Clean drag-and-drop editor
  • Good performance optimizations
  • A/B testing on higher tiers
Cons
  • No meaningful free plan
  • A/B testing locked to expensive plan

Shogun

Tiered
$39/mo (Build)
Top plan: $249/mo (Measure, with A/B testing)
Pros
  • Best-in-class A/B testing
  • Good analytics integration
  • Strong for CRO teams
Cons
  • Expensive for what most merchants need
  • Overkill without a CRO strategy

Zipify Pages

Flat monthly
$67/mo
Top plan: $97/mo (unlimited)
Pros
  • Pre-built high-converting templates
  • Designed specifically for DTC brands
  • Good upsell page templates
Cons
  • No free plan
  • Limited template variety vs PageFly

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