AppTrim/Compare/loyalty

Shopify loyalty app pricing compared

Loyalty and rewards apps can be among the most expensive in your Shopify stack. Here's how Smile.io, LoyaltyLion, and others compare on price and features.

Avg merchant spend: $50–200/mo
1 app installed on average
AppTrim insight

Loyalty apps often jump dramatically in price at tier boundaries. A merchant hitting $100K GMV can suddenly see their Smile.io bill jump from $49 to $199/mo. Auditing your loyalty tool at each growth milestone saves $100–150/mo on average.

Smile.io

Most popular
Tiered (GMV-based)
Free (basic)
Top plan: $999/mo (enterprise)
Pros
  • Easy setup
  • Clean customer-facing UI
  • Strong brand recognition
Cons
  • Price jumps sharply at higher tiers
  • Limited customization on lower plans

LoyaltyLion

Tiered (order-based)
Free up to 800 orders/mo
Top plan: $729/mo
Pros
  • Good analytics
  • Flexible rewards rules
  • Strong integrations
Cons
  • Order-based billing unpredictable during peaks
  • Can be expensive during sale events

Rivo (formerly Conjured)

Tiered
Free
Top plan: $199/mo
Pros
  • Modern UI
  • Good free tier
  • Referrals included
Cons
  • Newer product — less battle-tested

Yotpo Loyalty

Custom
$199+/mo
Top plan: Custom
Pros
  • Integrated with Yotpo reviews + SMS
  • Powerful if you're in the Yotpo ecosystem
Cons
  • Very expensive standalone
  • Only makes sense if you're all-in on Yotpo

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