AppTrim/Compare/upsell

Shopify upsell and cross-sell app costs compared

Compare the real cost of Shopify upsell apps — including ReConvert, Bold Upsell, and Zipify OCU. Many merchants run duplicate upsell tools and pay twice for the same funnel.

Avg merchant spend: $30–100/mo
1 app installed on average
AppTrim insight

Upsell apps frequently overlap with native Shopify features (post-purchase offers were added to Shopify in 2022) and with each other. Merchants running two upsell apps — e.g., a cart upsell app AND a post-purchase app — often see diminishing returns and pay $60–100/mo total for what one tool can do.

ReConvert

Most popular
Tiered + revenue share
Free (up to 49 orders/mo)
Top plan: $29.99/mo + 0.75% of upsell revenue (Scale)
Pros
  • Best post-purchase upsell page builder
  • Easy to customize thank-you page
  • Good A/B testing
Cons
  • Revenue share on conversions adds up at scale
  • Free plan too limited

Bold Upsell

Tiered (order volume)
$9.99/mo (100 upsell views)
Top plan: $59.99/mo (unlimited)
Pros
  • Long track record
  • In-cart and post-purchase options
  • Good bundle support
Cons
  • Older codebase vs newer apps
  • UI less polished than ReConvert

Honeycomb Upsell

Tiered
Free (100 impressions/mo)
Top plan: $49.99/mo (unlimited)
Pros
  • Clean UI
  • Funnel-based upsell sequences
  • Good analytics
Cons
  • Free tier impractical for active stores
  • Fewer templates than competitors

Shopify Native Post-Purchase

Built-in (Shopify Plus only for full version)
Free on Plus
Top plan: Included in Shopify Plus ($2,000/mo)
Pros
  • No additional cost on Plus
  • Native performance
  • No third-party checkout impact
Cons
  • Only available on Shopify Plus
  • Limited customization vs dedicated apps

Are you overpaying for upsell apps?

Upload your Shopify invoice and AppTrim will flag every duplicate, unused tool, and overpaid subscription — including in this category.

Analyze my invoice — Free

No credit card required

Wonder how your total spend compares?
See where you rank against merchants your size — across your whole app stack.
Benchmark my store

Compare other categories

Best reviewShopify emailShopify SMSShopify loyaltyShopify subscriptionShopify shippingShopify pageShopify customerShopify returns