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Data-driven research and analysis to help Shopify merchants take control of their app costs.
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App overlap cost
Overlap fix: avg $60–240/mo saved
The Shopify App Store has thousands of free apps. Most are trial bait. Here are the eight that deliver real value at zero cost — permanently free, not just for 14 days.
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A practical framework for building a lean, high-ROI Shopify app stack. Which categories you actually need, when to add them, and how much you should be paying at each stage.
The apps that actually move the needle for small stores — honest pricing, what to skip, and how to build a lean stack for under $50/month.
The average Shopify store wastes $150/month on redundant or unused apps. Here are 7 proven strategies to cut your bill without losing any functionality you need.
How to track, manage, and optimize every Shopify app subscription — so you're never paying for something you don't use. Includes a monthly review checklist.
Feature overlap is the most common — and least visible — source of wasted app spend. Here's how to spot which apps are duplicating capabilities and how to consolidate.
Not every Shopify app earns its keep. A clear framework for evaluating which categories deliver measurable ROI — and which quietly drain your margin.
What should you pay for email marketing? Reviews? Subscriptions? A complete category-by-category pricing guide so you know what's normal — and what's overpriced.
Most merchants overpay by $100-300/month on apps they barely use. Here's the exact process to find the waste and cut it — duplicates, unused tools, and over-provisioned plans.
Most merchants underestimate their app spending by 40%. We analyzed data from 120+ industry sources to find out what stores actually pay — and where the money goes.
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